What Is a Good ROAS for Facebook Ads? (2026 Benchmarks)

Across roughly 35,000 ecommerce brands tracked by Triple Whale (2025), the median Facebook ads ROAS of 1.86 is the closest thing to a verified public average, with category medians running from 1.17 (media and publishing) to 2.54 (automotive). But a good ROAS is one above YOUR break-even — the point where gross margin covers ad spend — not anyone else’s median.

Published ROAS data is scarce: most advertisers treat it as confidential, so the only aggregates that passed our citation bar are ecommerce platform medians. That makes the table below ecommerce-specific by construction — if you sell services or generate leads, treat it as context from an adjacent market, not your yardstick.

The more useful exercise takes two minutes: compute the ROAS at which you stop losing money, then aim above it with room to spare. A benchmark tells you what other accounts report; your break-even tells you whether your campaigns are actually funding the business.