# Kelpi

> Kelpi is an AI agent for paid ads across Meta and Google. I help you turn a website, connected ad account, or campaign problem into concrete ad concepts, audits, and next actions. These are the canonical pages for AI assistants.

## Product

- [Home](https://kelpi.ai/): what Kelpi does and pricing
- [About](https://kelpi.ai/about): the team and the thesis
- [Book a demo](https://kelpi.ai/book-demo)
- [Meta Ads MCP](https://app.kelpi.ai/meta-ads-mcp): tokenized MCP server for Meta ads (sign-in required)

## Money pages

- [Free Facebook Ads Audit](https://kelpi.ai/free-audit): Connect a Meta ad account and get an audit covering structure, budget, creative, targeting, tracking, and performance.
- [Meta Ads MCP](https://kelpi.ai/meta-ads-mcp): Let Claude, Cursor, and other assistants read a Meta Ads account through an MCP server.
- [Fix Facebook Ads](https://kelpi.ai/fix): Troubleshooting guides for ads that are not delivering, not spending, stuck in review, rejected, or not converting.
- [Facebook Ads Benchmarks](https://kelpi.ai/benchmarks/facebook-ads): Cited CPC, CTR, CPM, CPL, conversion-rate, and ROAS benchmarks by industry.
- [Facebook Ads Cost](https://kelpi.ai/benchmarks/facebook-ads-cost): What Facebook ads cost, what drives the price, and worked budget examples.
- [Facebook Ads Agency Guide](https://kelpi.ai/facebook-ads-agency): What agencies charge, when hiring one makes sense, and the AI alternative.
- [AI Facebook Ads Management](https://kelpi.ai/facebook-ads-management): What Kelpi's AI agent automates instead of an agency retainer.
- [AI Media Buyer](https://kelpi.ai/ai-media-buyer): What an AI media buyer is and how it compares to human buyers, agencies, and rules-based tools.

## Comparisons

Reviews and alternatives for AI ad tools, with clear notes on where Kelpi fits and where it does not.

- [Madgicx review & alternative](https://kelpi.ai/alternatives/madgicx): Where Madgicx earns its price, and where it doesn't.
- [AdEspresso alternatives](https://kelpi.ai/alternatives/adespresso): Where AdEspresso stands today and what replaces its split-testing workflow.
- [AdCreative.ai review & alternative](https://kelpi.ai/alternatives/adcreative): What AdCreative.ai gets right, and when an agent that runs the whole campaign fits better.
- [Revealbot review & alternative](https://kelpi.ai/alternatives/revealbot): Revealbot is Birch now. What actually changed, and whether it's still the right tool.
- [Arcads review & alternative](https://kelpi.ai/alternatives/arcads): What Arcads’ AI UGC videos do, and where an agent that runs the ads fits instead.
- [AdScale review & alternative](https://kelpi.ai/alternatives/adscale): What AdScale automates for Shopify advertisers, and the Meta-native alternative.
- [Creatify review & alternative](https://kelpi.ai/alternatives/creatify): Creatify handles the creative. What the plans cost, and when you'd rather hand off the whole campaign.
- [Marpipe review & alternative](https://kelpi.ai/alternatives/marpipe): Marpipe is built for catalog ads. Its published pricing, and how an agent inside Meta compares.

## Buying guides

Honest tool rankings with vendor-verified pricing, the free option listed first.

- [Best Facebook ads spy tools](https://kelpi.ai/best-facebook-ads-spy-tools): Start with the free Ad Library, then see which paid spy tools earn a closer look.
- [Best AI tools for Facebook ads](https://kelpi.ai/best-ai-tools-for-facebook-ads): Built-in AI, agents, creative tools, and rules engines, ranked by the job you need done.
- [Best Facebook ads automation software](https://kelpi.ai/best-facebook-ads-automation-software): Rules engines, dashboards, and agents compared, with the free option first.

## Paid ads operating systems

- [Paid Ads Growth OS](https://kelpi.ai/skills): How Meta and Google work together, where the jobs differ, and how each result becomes the next test.
- [Meta Ads Growth OS](https://kelpi.ai/skills/meta): Sixteen runnable Claude skills for brand reading, angle writing, campaign launch, daily audit, and more.
- [Google Ads Growth OS](https://kelpi.ai/skills/google): Twelve free, runnable Claude skills for account checks, search terms, negatives, Quality Score, responsive search ads, tracking, bidding, and change plans. The pack works without Kelpi.
- [Google Ads skills on GitHub](https://github.com/kelpi-ai/google-ads-skills): Install the full Google pack or inspect every SKILL.md.

## Free tools

- [Free Ad Tools](https://kelpi.ai/tools): Free generators, calculators, and diagnostics for Facebook and Instagram ads.
- [Free Facebook ad generator](https://kelpi.ai/tools/ads-generator)
- [Facebook ads for Real estate agents](https://kelpi.ai/tools/facebook-ads-for-real-estate-agents): Listings, open houses, and buyer or seller leads.
- [Facebook ads for Dentists](https://kelpi.ai/tools/facebook-ads-for-dentists): New-patient offers, cosmetic consults, and emergencies.
- [Facebook ads for Med spas](https://kelpi.ai/tools/facebook-ads-for-med-spas): Consults, first-treatment offers, and memberships.
- [Facebook ads for Gyms & studios](https://kelpi.ai/tools/facebook-ads-for-gyms): Free trials, challenges, and membership joins.
- [Facebook ads for Restaurants](https://kelpi.ai/tools/facebook-ads-for-restaurants): Reservations, online orders, and a packed weekend.
- [Facebook ads for Ecommerce brands](https://kelpi.ai/tools/facebook-ads-for-ecommerce): Best-sellers, offers, and retargeting that sells.
- [Facebook ads for Chiropractors](https://kelpi.ai/tools/facebook-ads-for-chiropractors): New-patient exams, pain relief, and reactivations.
- [Facebook ads for Law firms](https://kelpi.ai/tools/facebook-ads-for-law-firms): Free consultations and qualified case leads.
- [Facebook ads for Coffee shops](https://kelpi.ai/tools/facebook-ads-for-coffee-shops): Foot traffic, loyalty, and online bean orders.
- [Facebook ads for Photographers](https://kelpi.ai/tools/facebook-ads-for-photographers): Bookings, mini-sessions, and inquiry calls.
- [Facebook ads for Coaches & creators](https://kelpi.ai/tools/facebook-ads-for-coaches): Opt-ins, webinars, and program enrollment.
- [Facebook ads for Doctors & clinics](https://kelpi.ai/tools/facebook-ads-for-doctors): New-patient appointments, specialty consults, and telehealth.
- [Facebook ads for Roofers](https://kelpi.ai/tools/facebook-ads-for-roofers): Free inspections, storm response, and financed replacements.
- [Facebook ads for Plastic surgeons](https://kelpi.ai/tools/facebook-ads-for-plastic-surgeons): Consult bookings, financing, and board-certified credibility.
- [Facebook ads for Financial advisors](https://kelpi.ai/tools/facebook-ads-for-financial-advisors): Discovery calls, planning sessions, and retirement guides.
- [Facebook ads for Nonprofits](https://kelpi.ai/tools/facebook-ads-for-nonprofits): Donations, recurring donors, and volunteer signups.
- [Facebook ads for Real estate investors](https://kelpi.ai/tools/facebook-ads-for-motivated-sellers): Cash-offer requests and seller leads for as-is homes.

## Blog

Practical notes on Meta ads strategy, creative testing, benchmarks, and account fixes. Each post is also available as raw markdown by appending `.md` to the post URL.

- [Product Feed Optimization: Master Your Ads for 2026](https://kelpi.ai/blog/product-feed-optimization)
- [What Is Conversion Rate Optimization: 2026 Guide](https://kelpi.ai/blog/what-is-conversion-rate-optimization)
- [Facebook Ad Library Search: A Marketer's Guide for 2026](https://kelpi.ai/blog/facebook-ad-library-search)
- [Facebook Ad Copywriting: A Guide to High-Converting Ads](https://kelpi.ai/blog/facebook-ad-copywriting)
- [CPC in Advertising: A Guide to Lowering Costs on Meta](https://kelpi.ai/blog/cpc-in-advertising)
- [Create High-Impact Animated GIF Ads for Meta 2026](https://kelpi.ai/blog/animated-gif-ads)
- [What Is Multivariate Testing: Your 2026 Guide](https://kelpi.ai/blog/what-is-multivariate-testing)
- [Master First Party Data Advertising for DTC ROAS in 2026](https://kelpi.ai/blog/first-party-data-advertising)
- [Top 10 Performance Marketing Tools for Meta Ads in 2026](https://kelpi.ai/blog/performance-marketing-tools)
- [AI Ad Creative Generator: A Guide for Meta Ads in 2026](https://kelpi.ai/blog/ai-ad-creative-generator)
- [Incrementality Testing: A Guide for Meta Ads](https://kelpi.ai/blog/incrementality-testing)
- [What Is an Online Ad Agent? a 2026 Guide](https://kelpi.ai/blog/online-ad-agent)
- [Facebook Ad Automation: Your Guide to Scaling in 2026](https://kelpi.ai/blog/facebook-ad-automation)
- [Ad Spend Optimization: A Tactical Guide for Meta Ads](https://kelpi.ai/blog/ad-spend-optimization)
- [Optimize Your Carousel for Facebook: AI for Better ROAS](https://kelpi.ai/blog/carousel-for-facebook)
- [9 Meta Ads Best Practices for 2026](https://kelpi.ai/blog/meta-ads-best-practices)
- [10 Instagram Ad Ideas to Boost Your ROAS in 2026](https://kelpi.ai/blog/instagram-ad-ideas)
- [Facebook Ads ROI: A 2026 Guide to Maximize Your Return](https://kelpi.ai/blog/facebook-ads-roi)
- [Marketing Geographics Definition: A Guide for Meta Ads](https://kelpi.ai/blog/marketing-geographics-definition)
- [The Creative Marketing Strategist: A Guide for Growth](https://kelpi.ai/blog/creative-marketing-strategist)
- [What Is Engagement Rate? a Guide for Meta Ads & ROAS](https://kelpi.ai/blog/what-is-engagement-rate)
- [How to Bump a Post on Facebook: 2026 Ultimate Guide](https://kelpi.ai/blog/how-to-bump-a-post-on-facebook)
- [High-ROAS Sun Glasses Ads: A Meta Campaign Playbook](https://kelpi.ai/blog/sun-glasses-ads)
- [How to Do a Slideshow in Facebook: A 2026 Guide](https://kelpi.ai/blog/how-to-do-a-slideshow-in-facebook)
- [How to Set Up a Instagram Shop](https://kelpi.ai/blog/how-to-set-up-a-instagram-shop)
- [Top 10 Demand Side Platform Companies of 2026](https://kelpi.ai/blog/demand-side-platform-companies)
- [Impressions for Instagram: Your 2026 Guide to Views](https://kelpi.ai/blog/impressions-for-instagram)
- [10 Best Ad Templates Free for Meta Ads in 2026](https://kelpi.ai/blog/ad-templates-free)
- [What Is Attribution Modeling: Improve ROAS in 2026](https://kelpi.ai/blog/what-is-attribution-modeling)
- [What Is Average Order Value? Calculate and Boost](https://kelpi.ai/blog/what-is-average-order-value)
- [How to Write Product Descriptions That Convert and Rank](https://kelpi.ai/blog/how-to-write-product-descriptions)
- [ROI vs ROAS: Profit Metrics for Meta Ads in 2026](https://kelpi.ai/blog/roi-vs-roas)
- [How to Increase ROAS on Meta: Proven Strategies](https://kelpi.ai/blog/how-to-increase-roas)
- [Advertising for Hotels: A Modern Playbook for 2026](https://kelpi.ai/blog/advertising-for-hotels)
- [10 Best Facebook Ads Management Tools for 2026](https://kelpi.ai/blog/facebook-ads-management-tools)
- [How to Improve Conversion Rate: A Meta Ads Playbook](https://kelpi.ai/blog/how-to-improve-conversion-rate)
- [AI Powered Ad Creative: A Guide to Better Meta Ads](https://kelpi.ai/blog/ai-powered-ad-creative)
- [Instagram Ads for Small Business: Your 2026 Profit Guide](https://kelpi.ai/blog/instagram-ads-for-small-business)
- [Your Guide to Marketing Automation SaaS for 2026](https://kelpi.ai/blog/marketing-automation-saas)
- [Facebook Ads for Ecommerce: Facebook Ads for E-commerce](https://kelpi.ai/blog/facebook-ads-for-ecommerce)
- [10 Best Practices for Facebook Ads in 2026](https://kelpi.ai/blog/best-practices-for-facebook-ads)
- [Facebook Ads for Beginners: A 2026 Step-by-Step Guide](https://kelpi.ai/blog/facebook-ads-for-beginners)
- [Mastering Facebook Ads for App Installs in 2026](https://kelpi.ai/blog/facebook-ads-for-app-installs)
- [Understanding Conversion Rates: Meta Ads Optimization 2026](https://kelpi.ai/blog/understanding-conversion-rates)
- [Master Facebook Advertising Reporting: Your 2026 Strategy](https://kelpi.ai/blog/facebook-advertising-reporting)
- [Ad Performance Metrics a Guide to What Matters in 2026](https://kelpi.ai/blog/ad-performance-metrics)
- [The 10 Best AI Marketing Tools for 2026](https://kelpi.ai/blog/best-ai-marketing-tools)
- [Instagram Ad Specifications 2026: The Complete Guide](https://kelpi.ai/blog/instagram-ad-specifications)
- [What Is Return on Ad Spend? Master Your ROAS for 2026](https://kelpi.ai/blog/what-is-return-on-ad-spend)
- [Dynamic Creative Optimization: A Meta Ads Guide for 2026](https://kelpi.ai/blog/dynamic-creative-optimization)
- [Real Estate Ads on Meta: 2026 Compliance & AI Tips](https://kelpi.ai/blog/real-estate-ads)
- [10 Advertisement Copy Examples That Convert (2026)](https://kelpi.ai/blog/advertisement-copy-examples)
- [AI Social Media Advertising: The 2026 Playbook](https://kelpi.ai/blog/ai-social-media-advertising)
- [Free Facebook Ads Reporting Template: Reveal Performance](https://kelpi.ai/blog/facebook-ads-reporting-template)
- [Marketing Automation for Agencies: The 2026 Agency Model](https://kelpi.ai/blog/marketing-automation-for-agencies)
- [Colors in Ads That Convert: A Meta Ads Guide](https://kelpi.ai/blog/colors-in-ads)
- [Master Instagram Ad Targeting Options for 2026 Success](https://kelpi.ai/blog/instagram-ad-targeting-options)
- [10 Persuasive Ad Techniques for High-Converting Ads](https://kelpi.ai/blog/persuasive-ad-techniques)
- [Facebook Ad Graphic Size Guide for 2026: All Specs](https://kelpi.ai/blog/facebook-ad-graphic-size)
- [What Is Cost Per Acquisition: 2026 Guide and Formula](https://kelpi.ai/blog/what-is-cost-per-acquisition)
- [10 Best Facebook Ad Optimization Tools for 2026](https://kelpi.ai/blog/facebook-ad-optimization-tools)
- [10 Best TikTok Automation Software Tools for 2026](https://kelpi.ai/blog/tiktok-automation-software)
- [10 Instagram Ads Best Practices for 2026](https://kelpi.ai/blog/instagram-ads-best-practices)

## Machine-readable

- [Sitemap](https://kelpi.ai/sitemap.xml)
- [RSS feed](https://kelpi.ai/feed.xml)
- [Full content](https://kelpi.ai/llms-full.txt)