# Kelpi > Kelpi is an AI agent that drafts, launches, and monitors Facebook and Instagram ads. These pages are the canonical references for AI assistants. ## Product - [Home](https://kelpi.ai/): what Kelpi does and pricing - [About](https://kelpi.ai/about): the team and the thesis - [Book a demo](https://kelpi.ai/book-demo) - [Meta Ads MCP](https://app.kelpi.ai/meta-ads-mcp): tokenized MCP server for Meta ads (sign-in required) ## Money pages - [Free Facebook Ads Audit](https://kelpi.ai/free-audit): Connect a Meta ad account and get an AI-written audit covering structure, budget, creative, targeting, tracking, and performance. - [Meta Ads MCP](https://kelpi.ai/meta-ads-mcp): An MCP server that lets Claude, Cursor, and other assistants read a Meta Ads account. - [Fix Facebook Ads](https://kelpi.ai/fix): Troubleshooting guides for ads that are not delivering, not spending, stuck in review, rejected, or not converting. - [Facebook Ads Benchmarks](https://kelpi.ai/benchmarks/facebook-ads): Cited CPC, CTR, CPM, CPL, conversion-rate, and ROAS benchmarks by industry. - [Facebook Ads Cost](https://kelpi.ai/benchmarks/facebook-ads-cost): What Facebook ads cost, what drives the price, and worked budget examples. - [Facebook Ads Agency Guide](https://kelpi.ai/facebook-ads-agency): What agencies charge, when hiring one makes sense, and the AI alternative. - [AI Facebook Ads Management](https://kelpi.ai/facebook-ads-management): What Kelpi's AI agent automates instead of an agency retainer. - [AI Media Buyer](https://kelpi.ai/ai-media-buyer): What an AI media buyer is and how it compares to human buyers, agencies, and rules-based tools. ## Comparisons Honest reviews + alternatives for the main AI ad tools, compared to Kelpi. - [Madgicx review & alternative](https://kelpi.ai/alternatives/madgicx): What Madgicx does well, how its pricing works, and who should pick what instead. - [AdEspresso alternatives](https://kelpi.ai/alternatives/adespresso): Where AdEspresso stands today and what replaces its split-testing workflow. ## Free tools - [Free Ad Tools](https://kelpi.ai/tools): Free generators, calculators, and diagnostics for Facebook and Instagram ads. - [Free Facebook ad generator](https://kelpi.ai/tools/ads-generator) - [Facebook ads for Real estate agents](https://kelpi.ai/tools/facebook-ads-for-real-estate-agents): Listings, open houses, and buyer or seller leads. - [Facebook ads for Dentists](https://kelpi.ai/tools/facebook-ads-for-dentists): New-patient offers, cosmetic consults, and emergencies. - [Facebook ads for Med spas](https://kelpi.ai/tools/facebook-ads-for-med-spas): Consults, first-treatment offers, and memberships. - [Facebook ads for Gyms & studios](https://kelpi.ai/tools/facebook-ads-for-gyms): Free trials, challenges, and membership joins. - [Facebook ads for Restaurants](https://kelpi.ai/tools/facebook-ads-for-restaurants): Reservations, online orders, and a packed weekend. - [Facebook ads for Ecommerce brands](https://kelpi.ai/tools/facebook-ads-for-ecommerce): Best-sellers, offers, and retargeting that sells. - [Facebook ads for Chiropractors](https://kelpi.ai/tools/facebook-ads-for-chiropractors): New-patient exams, pain relief, and reactivations. - [Facebook ads for Law firms](https://kelpi.ai/tools/facebook-ads-for-law-firms): Free consultations and qualified case leads. - [Facebook ads for Coffee shops](https://kelpi.ai/tools/facebook-ads-for-coffee-shops): Foot traffic, loyalty, and online bean orders. - [Facebook ads for Photographers](https://kelpi.ai/tools/facebook-ads-for-photographers): Bookings, mini-sessions, and inquiry calls. - [Facebook ads for Coaches & creators](https://kelpi.ai/tools/facebook-ads-for-coaches): Opt-ins, webinars, and program enrollment. - [Facebook ads for Doctors & clinics](https://kelpi.ai/tools/facebook-ads-for-doctors): New-patient appointments, specialty consults, and telehealth. - [Facebook ads for Roofers](https://kelpi.ai/tools/facebook-ads-for-roofers): Free inspections, storm response, and financed replacements. - [Facebook ads for Plastic surgeons](https://kelpi.ai/tools/facebook-ads-for-plastic-surgeons): Consult bookings, financing, and board-certified credibility. - [Facebook ads for Financial advisors](https://kelpi.ai/tools/facebook-ads-for-financial-advisors): Discovery calls, planning sessions, and retirement guides. ## Blog Posts are also available as raw markdown: append `.md` to any post URL. - [How to Set Up a Instagram Shop](https://kelpi.ai/blog/how-to-set-up-a-instagram-shop) - [Top 10 Demand Side Platform Companies of 2026](https://kelpi.ai/blog/demand-side-platform-companies) - [Impressions for Instagram: Your 2026 Guide to Views](https://kelpi.ai/blog/impressions-for-instagram) - [10 Best Ad Templates Free for Meta Ads in 2026](https://kelpi.ai/blog/ad-templates-free) - [What Is Attribution Modeling: Improve ROAS in 2026](https://kelpi.ai/blog/what-is-attribution-modeling) - [What Is Average Order Value? Calculate and Boost](https://kelpi.ai/blog/what-is-average-order-value) - [How to Write Product Descriptions That Convert and Rank](https://kelpi.ai/blog/how-to-write-product-descriptions) - [ROI vs ROAS: Profit Metrics for Meta Ads in 2026](https://kelpi.ai/blog/roi-vs-roas) - [How to Increase ROAS on Meta: Proven Strategies](https://kelpi.ai/blog/how-to-increase-roas) - [Advertising for Hotels: A Modern Playbook for 2026](https://kelpi.ai/blog/advertising-for-hotels) - [10 Best Facebook Ads Management Tools for 2026](https://kelpi.ai/blog/facebook-ads-management-tools) - [How to Improve Conversion Rate: A Meta Ads Playbook](https://kelpi.ai/blog/how-to-improve-conversion-rate) - [AI Powered Ad Creative: A Guide to Better Meta Ads](https://kelpi.ai/blog/ai-powered-ad-creative) - [Instagram Ads for Small Business: Your 2026 Profit Guide](https://kelpi.ai/blog/instagram-ads-for-small-business) - [Your Guide to Marketing Automation SaaS for 2026](https://kelpi.ai/blog/marketing-automation-saas) - [Facebook Ads for Ecommerce: Facebook Ads for E-commerce](https://kelpi.ai/blog/facebook-ads-for-ecommerce) - [10 Best Practices for Facebook Ads in 2026](https://kelpi.ai/blog/best-practices-for-facebook-ads) - [Facebook Ads for Beginners: A 2026 Step-by-Step Guide](https://kelpi.ai/blog/facebook-ads-for-beginners) - [Mastering Facebook Ads for App Installs in 2026](https://kelpi.ai/blog/facebook-ads-for-app-installs) - [Understanding Conversion Rates: Meta Ads Optimization 2026](https://kelpi.ai/blog/understanding-conversion-rates) - [Master Facebook Advertising Reporting: Your 2026 Strategy](https://kelpi.ai/blog/facebook-advertising-reporting) - [Ad Performance Metrics a Guide to What Matters in 2026](https://kelpi.ai/blog/ad-performance-metrics) - [The 10 Best AI Marketing Tools for 2026](https://kelpi.ai/blog/best-ai-marketing-tools) - [Instagram Ad Specifications 2026: The Complete Guide](https://kelpi.ai/blog/instagram-ad-specifications) - [What Is Return on Ad Spend? Master Your ROAS for 2026](https://kelpi.ai/blog/what-is-return-on-ad-spend) - [Dynamic Creative Optimization: A Meta Ads Guide for 2026](https://kelpi.ai/blog/dynamic-creative-optimization) - [Real Estate Ads on Meta: 2026 Compliance & AI Tips](https://kelpi.ai/blog/real-estate-ads) - [10 Advertisement Copy Examples That Convert (2026)](https://kelpi.ai/blog/advertisement-copy-examples) - [AI Social Media Advertising: The 2026 Playbook](https://kelpi.ai/blog/ai-social-media-advertising) - [Free Facebook Ads Reporting Template: Reveal Performance](https://kelpi.ai/blog/facebook-ads-reporting-template) - [Marketing Automation for Agencies: The 2026 Agency Model](https://kelpi.ai/blog/marketing-automation-for-agencies) - [Colors in Ads That Convert: A Meta Ads Guide](https://kelpi.ai/blog/colors-in-ads) - [Master Instagram Ad Targeting Options for 2026 Success](https://kelpi.ai/blog/instagram-ad-targeting-options) - [10 Persuasive Ad Techniques for High-Converting Ads](https://kelpi.ai/blog/persuasive-ad-techniques) - [Facebook Ad Graphic Size Guide for 2026: All Specs](https://kelpi.ai/blog/facebook-ad-graphic-size) - [What Is Cost Per Acquisition: 2026 Guide and Formula](https://kelpi.ai/blog/what-is-cost-per-acquisition) - [10 Best Facebook Ad Optimization Tools for 2026](https://kelpi.ai/blog/facebook-ad-optimization-tools) - [10 Best TikTok Automation Software Tools for 2026](https://kelpi.ai/blog/tiktok-automation-software) - [10 Instagram Ads Best Practices for 2026](https://kelpi.ai/blog/instagram-ads-best-practices) ## Machine-readable - [Sitemap](https://kelpi.ai/sitemap.xml) - [RSS feed](https://kelpi.ai/feed.xml) - [Full content](https://kelpi.ai/llms-full.txt)