CTR Calculator
Calculate click-through rate from clicks and impressions, then use the result as a directional signal beside your creative, offer, and audience.
CTR calculator
Calculate click-through rate from clicks and impressions, then compare it with the cited Facebook ads benchmark table.
Click-through rate
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CTR = clicks / impressions x 100
Use this as a directional read against the dated CTR benchmark page, then inspect creative, offer, and audience together before changing spend.
Click-through rate, defined.
CTR measures the share of impressions that became clicks. It shows whether people were interested enough to leave the placement and visit the destination you sent them to.
CTR = clicks / impressions x 100
From impressions to CTR.
If an ad received 16 clicks from 1,000 impressions, the math is 16 divided by 1,000 times 100. The result is a 1.60% CTR.
Compare CTR with dated benchmark context.
CTR has useful public benchmark context when the source and date are clear. Compare your result with the Facebook CTR benchmark, then check whether the campaign objective, placement mix, and offer match your situation.
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- Is CTR enough to judge an ad?
- No. CTR shows whether people clicked, but it does not show lead quality, revenue, or profit after the click.
- Where should I compare this number?
- The Facebook ads benchmarks table has dated CTR rows by industry and objective.
Related: Good Facebook CTR benchmark
Related: Facebook ads benchmarks
More free tools: the full Kelpi toolbox