Kelpi
Free audit · emailed report

Free Facebook Ads Audit: Kelpi reads your actual account

Kelpi’s audit checks two things first: are you running real angles, and is the account simple enough to learn from? Connect Meta, give Kelpi about 2 minutes, and get a report on your account: findings ranked by severity, plus the fixes worth doing before you spend more.

Connect Meta accountDownload checklist

The download link appears right here. Kelpi only uses this email to log the request.

What you get

4-8 findings, ranked by severity, each pointing at a specific part of your account.

The report covers what your account shows today. Expect findings like an ad set that spent all week without a conversion, or a purchase event that fires twice.

Structure

High

Campaign objective, account naming, learning phase fragmentation, and ad set overlap.

Budget

Medium

Daily allocation, budget concentration, pacing, spend waste, and underfunded tests.

Creative

High

Hook variety, format coverage, fatigue signals, message match, and landing-page fit.

Audience overlap

Medium

Overlap, stale remarketing, and setup choices that stop Meta from learning cleanly.

Tracking

Critical

Pixel health, event priority, conversion setup, UTM consistency, and attribution gaps.

Performance

Review

Spend concentration, CPA, conversion trends, fatigue signals, and whether each test has enough budget to produce signal.

How it works

Connect, wait about 2 minutes, read the email.

  1. Step 1

    Connect your Meta ad account

  2. Step 2

    Kelpi reads the account for about 2 minutes

  3. Step 3

    The report lands in your inbox, quick wins first

Written audit checklist

An 18-point manual checklist for reviewing Facebook ads by hand.

Structure

  • Confirm every campaign has one clear business objective.
  • Mark duplicate prospecting, retargeting, and testing campaigns for consolidation.
  • Check whether ad sets split tiny audiences into unnecessary learning phases.

Budget

  • List the top five spenders and whether each has a current decision rule.
  • Flag ad sets spending for seven days without a meaningful conversion signal.
  • Compare test budgets against expected CPA so tests can reach a useful sample.

Creative

  • Count active creative angles by problem, proof, offer, and product use case.
  • Identify ads where frequency is rising and the angle has stopped producing conversion signal.
  • Check that each landing page repeats the promise made in the ad.

Targeting

  • Check prospecting audiences for overlap with recent purchasers or leads.
  • Review remarketing windows for stale visitors and missing high-intent segments.
  • Document whether broad, interest, and lookalike ad sets are competing for the same people.

Tracking

  • Verify the pixel and Conversions API are receiving the core funnel events.
  • Confirm purchase, lead, or booked-call events are not firing twice.
  • Check UTM naming across active campaigns, ad sets, and ads.

Performance

  • Rank ads by spend, CPA, CTR, CPC, conversion rate, and frequency.
  • Separate true winners from low-spend ads that have not had enough delivery.
  • Write the next action for every active campaign: keep, watch, test, pause, or rebuild.
FAQ
Is the Facebook ads audit really free?
Yes. The first audit is free, including the emailed findings and the manual checklist download.
What does the audit check?
Kelpi checks structure, budget, creative, audience overlap, tracking, and performance so the report is tied to the account you actually run.
Do you need access to my ad account?
Yes. The audit needs read access through Meta so Kelpi can inspect live campaigns, ads, events, and spend patterns.
How long does a Facebook ads audit take?
The automated read usually takes about 2 minutes after connection, then the report is emailed to you.
Can I audit my agency's work?
Yes. If you can connect the ad account, Kelpi can summarize what is running and where the account needs review.