Kelpi
Free audit · emailed report

Free Facebook Ads Audit — an AI reads your actual account

Connect Meta, let Kelpi inspect your account for about 2 minutes, then get a short report with severity-tagged findings and practical quick wins.

Connect Meta accountDownload checklist

We send the checklist link and keep the audit source attached to your request.

What you get

4-8 findings, ranked by severity and mapped to real audit areas.

The report focuses on what the account shows today: the setup, waste signals, creative fatigue, missing tracking, and quick wins worth checking before the next spend cycle.

Structure

High

Campaign objective, account naming, learning phase fragmentation, and ad set overlap.

Budget

Medium

Daily allocation, budget concentration, pacing, spend waste, and underfunded tests.

Creative

High

Hook variety, format coverage, fatigue signals, message match, and landing-page fit.

Targeting

Medium

Audience exclusions, remarketing windows, broad targeting hygiene, and duplication.

Tracking

Critical

Pixel health, event priority, conversion setup, UTM consistency, and attribution gaps.

Performance

Review

Spend concentration, CTR, CPC, CPA, frequency, thumb-stop signals, and conversion trends.

How it works

Connect, wait about 2 minutes, read the email.

  1. Step 1

    Connect your Meta ad account

  2. Step 2

    Kelpi reads the account for about 2 minutes

  3. Step 3

    Your report is emailed with quick wins

Written audit checklist

A 18-point manual checklist for reviewing Facebook ads by hand.

Structure

  • Confirm every campaign has one clear business objective.
  • Mark duplicate prospecting, retargeting, and testing campaigns for consolidation.
  • Check whether ad sets split tiny audiences into unnecessary learning phases.

Budget

  • List the top five spenders and whether each has a current decision rule.
  • Flag ad sets spending for seven days without a meaningful conversion signal.
  • Compare test budgets against expected CPA so tests can reach a useful sample.

Creative

  • Count active creative angles by problem, proof, offer, and product use case.
  • Identify ads with high frequency and falling click-through rate.
  • Check that each landing page repeats the promise made in the ad.

Targeting

  • Check prospecting audiences for overlap with recent purchasers or leads.
  • Review remarketing windows for stale visitors and missing high-intent segments.
  • Document whether broad, interest, and lookalike ad sets are competing for the same people.

Tracking

  • Verify the pixel and Conversions API are receiving the core funnel events.
  • Confirm purchase, lead, or booked-call events are not firing twice.
  • Check UTM naming across active campaigns, ad sets, and ads.

Performance

  • Rank ads by spend, CPA, CTR, CPC, conversion rate, and frequency.
  • Separate true winners from low-spend ads that have not had enough delivery.
  • Write the next action for every active campaign: keep, watch, test, pause, or rebuild.
FAQ
Is the Facebook ads audit really free?
Yes. The first audit is free, including the emailed findings and the manual checklist download.
What does the audit check?
Kelpi checks structure, budget, creative, targeting, tracking, and performance so the report is tied to the account you actually run.
Do you need access to my ad account?
Yes. The AI-powered audit needs read access through Meta so it can inspect live campaigns, ads, events, and spend patterns.
How long does a Facebook ads audit take?
The automated read usually takes about 2 minutes after connection, then the report is emailed to you.
Can I audit my agency's work?
Yes. If you can connect the ad account, Kelpi can summarize what is running and where the account needs review.