Step 1
Start with the business
Bring the offer, customer language, target cost, past winners, and account history into the same brief.
Paid Ads Growth OS
One paid ads system. Two different jobs.
Meta helps you create demand with angles and creative. Google helps you capture demand when people search. Both work better when they start with the same offer, customer, target cost, and real account data.
Meta
16 free skillsCreate demand
Install the Meta pack to turn the offer into angles and creative, then watch fatigue, delivery, and the numbers that decide the next test.
Explore the Meta Ads Growth OSCapture demand
Install the Google pack to read search terms, draft safe negatives, check tracking, improve message match, and plan the next move.
Explore the Google Ads Growth OSOne operating loop
The channel changes. The discipline does not.
Step 2
Create or capture demand
Meta tests angles and creative. Google tests queries, keywords, and message match.
Step 3
Check the numbers honestly
Use the same date range, then compare spend, conversions, CPA, ROAS, and the tracking gaps you already know about.
Step 4
Make the next test clear
Keep, stop, rewrite, or investigate. Actions that increase spend or expand reach wait for your approval.
Where the work differs
Do not force the same playbook onto both channels.
Meta centers on creative
Angles, creative, fatigue, and delivery show whether an idea can earn attention and keep finding the right people. The next test usually changes the message or how it is expressed.
Google centers on intent
Search terms, negatives, keywords, ads, and landing-page match show whether the account is meeting the right demand with a credible answer. The next test usually improves coverage or message match.
Choose the channel job
Go deeper on the system you need.
Install either pack and run it in Claude. Or connect your ad accounts to Kelpi and let it keep the work moving for you.