Paid Ads Growth OS

One paid ads system. Two different jobs.

Built from $1M+ of real ad spend

All 28 skills, free

Both packs in two .zips: create demand on Meta, capture it on Google, and read the numbers with the same discipline.

Meta helps you create demand with angles and creative. Google helps you capture demand when people search. Both work better when they start with the same offer, customer, target cost, and real account data.

Create demand

Install the Meta pack to turn the offer into angles and creative, then watch fatigue, delivery, and the numbers that decide the next test.

Explore the Meta Ads Growth OS

Google

12 free skills

Capture demand

Install the Google pack to read search terms, draft safe negatives, check tracking, improve message match, and plan the next move.

Explore the Google Ads Growth OS

One operating loop

The channel changes. The discipline does not.

Step 1

Start with the business

Bring the offer, customer language, target cost, past winners, and account history into the same brief.

Step 2

Create or capture demand

Meta tests angles and creative. Google tests queries, keywords, and message match.

Step 3

Check the numbers honestly

Use the same date range, then compare spend, conversions, CPA, ROAS, and the tracking gaps you already know about.

Step 4

Make the next test clear

Keep, stop, rewrite, or investigate. Actions that increase spend or expand reach wait for your approval.

Where the work differs

Do not force the same playbook onto both channels.

Meta centers on creative

Angles, creative, fatigue, and delivery show whether an idea can earn attention and keep finding the right people. The next test usually changes the message or how it is expressed.

Google centers on intent

Search terms, negatives, keywords, ads, and landing-page match show whether the account is meeting the right demand with a credible answer. The next test usually improves coverage or message match.

Choose the channel job

Go deeper on the system you need.

Install either pack and run it in Claude. Or connect your ad accounts to Kelpi and let it keep the work moving for you.

View Meta View Google