Read first
The skills inspect, calculate, and draft. They do not change the account.
Google Ads Growth OS
Install 12 Google Ads skills. Run them in Claude.
Audit the account, work the search terms, fix message match, check tracking, and make the next call from real evidence. Use live Google Ads data or paste an export. You do not need Kelpi to use them.
npx skills add kelpi-ai/google-ads-skills --allInstalls all 12 with the open skills CLI. Each page also has a one-skill command, the full SKILL.md, and a prompt to paste into Claude.
The rules
Tracking before bidding
A bid strategy is only as useful as the conversion goal it is chasing.
Search terms over guesses
Work from the demand Google actually bought, then protect good queries before adding negatives.
No fake forecasts
If the data cannot support a savings or growth estimate, the skill says so.
Read the account
Compare complete periods, catch delivery problems, and keep the few numbers that tell you whether the account is getting healthier.
weekly-account-auditorWeekly Account AuditorCompare two complete Google Ads periods, explain the few changes that matter, and rank the next checks without changing the account. Use for a weekly review or when performance suddenly feels off.Live reads need a Google Ads MCPdelivery-troubleshooterDelivery TroubleshooterFind why Google Ads delivery or reporting changed, separate observed blockers from possible causes, and put the checks in the right order. Use when impressions, clicks, spend, or conversions suddenly fall.Live reads need a Google Ads MCPaccount-scorecardAccount ScorecardTurn a Google Ads account into a short weekly scorecard tied to the business outcome, with clear formulas, targets, and caveats. Use when a dashboard has too many numbers and too little meaning.Live reads need a Google Ads MCP
Work the search terms
Find the demand Google actually bought, draft safe negatives, and give proven queries a clear keyword, ad group, and page.
search-term-minerSearch Term MinerSort paid search queries into keep, review, and exclude candidates using business fit and real performance evidence. Use to find waste without blindly blocking useful demand.Live reads need a Google Ads MCPnegative-keyword-builderNegative Keyword BuilderTurn confirmed bad-fit searches into a safe, approval-ready negative keyword draft with match types, scope, and collision checks. Use after search-term review, before excluding traffic.Live reads need a Google Ads MCPquery-to-keyword-promoterQuery to Keyword PromoterGive proven search queries deliberate keyword, ad-group, and landing-page coverage without creating duplicates or mixing intent. Use after a search-term review finds real demand worth owning.Live reads need a Google Ads MCP
Match intent to the page
Keep the query, ad promise, and landing page together. Diagnose weak links and write complete search ads without inventing claims.
search-intent-mapperSearch Intent MapperGroup Google Ads queries by the answer each searcher needs, then map every cluster to one ad-group promise and a page that can support it. Use before adding keywords or restructuring Search.Live reads need a Google Ads MCPquality-score-fixerQuality Score FixerUse Google Ads Quality Score components to find the weakest link behind a valuable keyword and draft the smallest useful test. Use when relevance, CTR, or landing-page experience may be holding Search back.Live reads need a Google Ads MCPresponsive-search-ad-writerResponsive Search Ad WriterWrite a complete Google responsive search ad from real query intent and supported page claims, then validate every asset and character limit. Use when an ad group needs credible copy, sitelinks, and callouts.Live reads need a Google Ads MCP
Make the next call
Check the conversion signal, choose bidding from real evidence, and turn findings into a change plan you can review and undo.
conversion-tracking-checkerConversion Tracking CheckerDecide whether Google Ads conversion data is trustworthy enough for optimization by checking goals, action settings, duplicates, and campaign use. Use before changing bids, budgets, or performance targets.Live reads need a Google Ads MCPbid-strategy-advisorBid Strategy AdvisorChoose a Google Ads bidding approach from trusted goals, observed volume, conversion delay, and business targets, then draft an evaluation plan. Use before changing strategy, CPA, ROAS, or budget settings.Live reads need a Google Ads MCPchange-plan-builderChange Plan BuilderTurn Google Ads findings into an ordered, approval-ready change plan with dependencies, evidence, rollback, and measurement. Use when the analysis is done and the next move needs to be clear.Live reads need a Google Ads MCP
Two ways to give Claude the data
Paste an export
Export the table the skill asks for, paste it into Claude, and run the prompt. No connector and no Kelpi account needed.
Use a live connection
Connect a Google Ads MCP to Claude and let the skill pull the same data itself. The pack stays read-only either way.
Or let Kelpi run the work
Keep the free skills, or hand off the routine.
Kelpi connects to your Google Ads account, keeps the context across reviews, and brings back the next step. The skill pack works without it.
Questions
- Do I need Kelpi to use these skills?
- No. Install the pack in Claude Code or paste a skill prompt into Claude. The files are free and work on their own.
- Do I need a Google Ads MCP?
- Only for live account reads. Every skill also works from pasted Google Ads exports, so you can use the pack without a connector.
- Will the skills change my ad account?
- No. This pack is read-only. It can draft exact changes for review, but it does not apply budgets, bids, negatives, ads, goals, or statuses.