Query to Keyword Promoter

Why this skill exists

A converting search term deserves a clear home only when the account can answer its intent. Promotion is not copying every winner into Exact. Check existing coverage, choose a match type for the job, route it to an ad group with the right promise, and hold the proposal if the landing page or ad message is missing.

When to use it

• After search-term review finds converting or high-value queries that are only arriving through broader coverage.
• Use a connected Google Ads MCP for read-only context, or paste search terms, current keywords, negatives, ad groups, ads, final URLs, and business targets.
• Include conversion lag and downstream lead quality when those affect the verdict.

Build a READ-ONLY query-to-keyword promotion plan. Use live account data for context if connected; otherwise use what I paste. Add nothing.

1. Confirm the date range, primary conversion, target CPA or ROAS, and conversion delay.
2. For each candidate query show: spend, conversions, value, CPA or ROAS, current triggering keyword, current match type, current ad group, and current final URL.
3. Check whether the same intent already has deliberate coverage. Do not create a duplicate just because the search term looks good.
4. For each real opportunity propose: keyword text, Exact or Phrase match, destination ad group, message promise, final URL, negative conflicts, and why this structure fits the query.
5. If the query needs a different promise or page, propose a new focused ad group or hold it. Do not route consultants into an agency ad group just because both are professional services.
6. Explain the match-type choice without promising that Exact or Phrase will match only one literal query.
7. Add a measurement plan with the success metric, comparison window, conversion-delay allowance, and review date.

Return opportunities, already covered queries, and held queries. Mark every proposed keyword or new ad group "approval required". End with "No changes were made."

Guardrails

• Use performance and business fit, not search volume alone.
• Check current keywords, close intent, negatives, ad copy, and the final page before proposing a new keyword.
• One ad group should answer one clear search job. Shared industry labels are not enough to mix different buyer intents.
• If there is no credible page or message for the query, hold it rather than sending it to the homepage by default.
• Adding a keyword or ad group changes delivery. This skill drafts the change and never executes it.

Good output looks like

A small coverage plan where every proposed keyword has evidence, a match-type reason, one clear ad-group home, a credible page, and an approval gate.