Facebook Ads Cost Calculator
Free, no signup. Pick an industry, set a monthly budget, and estimate the impressions and clicks it buys at cited public CPM and CPC ranges. This is math over published averages, not a Meta delivery estimate. Use this to size the test, not to predict the account. If your target cost is clear, spend enough on an angle to see signal before you call it dead.
The CPM sources publish worldwide aggregates. There is no verified country-level breakdown yet, so I don't invent one.
Cited CPM for all industries: $8.19-$14.19 per 1,000 impressions.
Estimated impressions
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per month at this CPM range
Estimated clicks
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at this CPC range ($0.70-$1.92)
CPM buys impressions, not unique people. The same person can see your ad more than once, so impressions will be higher than unique viewers.
Math over public benchmark ranges: Gupta Media social ads cost tracker (2025), Triple Whale Facebook Ad Benchmarks (ecommerce) (2025), LocaliQ / WordStream Facebook Ads Benchmarks 2025 (2025). compiled June 13, 2026. Not a Meta delivery estimate.
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- How do I calculate Facebook ads cost?
- Facebook pricing is auction-based: you effectively pay per 1,000 impressions (CPM) or per click (CPC). Estimated impressions = budget ÷ CPM × 1,000, and estimated clicks = budget ÷ CPC. This calculator runs that arithmetic over public benchmark ranges; it is not a Meta delivery estimate.
- How much does Facebook charge per 1,000 impressions?
- Across the public sources I could verify, all-industries figures run $8.19 (Gupta Media's 2025 Meta average) to $14.19 (Triple Whale's 2025 ecommerce median). Your own CPM is set in the auction by your audience, placement mix, and creative quality.
- How many clicks will my budget get?
- It depends entirely on your CPC, which varies widely by industry and campaign type. LocaliQ / WordStream's cited 2025 all-industries averages run $0.70 per click for traffic campaigns to $1.92 for lead campaigns. Divide your budget by your industry's cited CPC range for an honest bracket, which is what the calculator above does.
See where these ranges come from and what drives them: how much do Facebook ads cost?
The full cited tables (CTR, CPC, CPM, CPL, CVR, and ROAS by industry): Facebook ads benchmarks (2026)
Want your actual account checked instead of another average? Run a free audit of your Meta account.