Facebook Ads Cost Calculator
Free, no signup. Pick your industry, set a monthly budget, and see the impressions and clicks it buys at cited public CPM and CPC ranges — math over published averages, not a delivery estimate.
The cited public CPM sources publish worldwide aggregates — no verified country-level breakdown yet, so we don't invent one.
Cited CPM for all industries: $8.19–$14.19 per 1,000 impressions.
Estimated impressions
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per month, at the cited CPM range
Estimated clicks
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at the cited CPC range ($0.70–$1.92)
A CPM buys impressions, not people: the same person can see your ad more than once, so impressions are always higher than the number of unique viewers.
Math over cited public ranges — Gupta Media social ads cost tracker (2025), Triple Whale Facebook Ad Benchmarks (ecommerce) (2025), LocaliQ / WordStream Facebook Ads Benchmarks 2025 (2025) — compiled June 13, 2026. Not a Meta delivery estimate.
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- How do I calculate Facebook ads cost?
- Facebook pricing is auction-based: you effectively pay per 1,000 impressions (CPM) or per click (CPC). Estimated impressions = budget ÷ CPM × 1,000, and estimated clicks = budget ÷ CPC. This calculator runs exactly that arithmetic over cited public ranges — it is not a Meta delivery estimate.
- How much does Facebook charge per 1,000 impressions?
- Across the cited public sources, all-industries figures run $8.19 (Gupta Media's 2025 Meta average) to $14.19 (Triple Whale's 2025 ecommerce median). Your own CPM is set in the auction by your audience, placement mix, and creative quality.
- How many clicks will my budget get?
- It depends entirely on your CPC, which varies widely by industry and campaign type — LocaliQ / WordStream's cited 2025 all-industries averages run $0.70 per click for traffic campaigns to $1.92 for lead campaigns. Divide your budget by your industry's cited CPC range for an honest bracket, which is what the calculator above does.
Where these ranges come from, and what drives them: how much do Facebook ads cost?
The full cited tables — CTR, CPC, CPM, CPL, CVR, and ROAS by industry: Facebook ads benchmarks (2026)
Want your real numbers instead of averages? Run a free audit of your Meta account.