Average Facebook Ads Conversion Rate by Industry (2026)
In LocaliQ / WordStream’s 2025 benchmarks, the average Facebook ads conversion rate for lead campaigns is 7.72% across all industries, with industry averages running from 4.51% (physicians and surgeons) to 18.25% (restaurants). Before comparing, check that your row measures the same kind of conversion you do.
Conversion rate is where ad performance meets everything that happens after the click, which is exactly why industry tables need careful reading. The rows below come from LocaliQ / WordStream’s 2025 study of lead campaigns — each row links the published source, and unverifiable figures were dropped rather than estimated.
A restaurant collecting bookings and a surgeon qualifying consultations are not playing the same game, even on the same platform. Use your industry row as a sanity check on the whole funnel — ad, audience, landing page, and tracking — rather than as a grade for the ad alone.
Conversion rate benchmarks by industry
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Want the raw numbers? Download the full benchmark dataset (CSV) — every row with its source attached.
When this number is misleading
Conversion means different things in different accounts
A lead form submit, an add-to-cart, and a completed purchase are wildly different bars. The table above cites lead campaigns — comparing a purchase conversion rate against a lead benchmark guarantees disappointment in one direction or the other.
The landing page dominates the number
Page speed, form length, and how closely the page repeats the ad’s promise move conversion rate more than anything inside Ads Manager. The ad usually gets the blame, but the page owns most of the result.
A broken pixel looks exactly like a low conversion rate
When the pixel or Conversions API setup breaks, conversions stop being reported — not happening. Before rewriting creative or rebuilding audiences, verify your events are actually firing on the actions you care about.
Converting below your industry row?
Clicks without conversions usually trace to a handful of causes — mismatched landing pages, broken event tracking, the wrong conversion event, or an offer that asks too much too soon. Our conversion troubleshooting guide walks them in the order we check during audits.
Diagnose a low conversion rateMethodology
Every figure on this page is hand-compiled from the cited public benchmark reports listed below. Data years vary by source (2024–2025), and every table row links the source that published its number — if a figure could not be verified against a live public source, it was dropped rather than estimated.
What these tables do not include: no Meta delivery estimates, and no Kelpi first-party campaign data yet. They describe published industry averages, not a prediction of what your account will do.
- LocaliQ / WordStream Facebook Ads Benchmarks 2025 (2025)
- Triple Whale Facebook Ad Benchmarks (ecommerce) (2025)
- Gupta Media social ads cost tracker (2025)
Compiled and last reviewed: June 13, 2026. Citations are re-verified on Kelpi’s quarterly content refresh.
Frequently asked questions
- What is the average conversion rate for Facebook ads?
- LocaliQ / WordStream’s 2025 benchmarks put it at 7.72% across all industries for lead campaigns. That average hides a wide spread: cited industry rows run from 4.51% for physicians and surgeons up to 18.25% for restaurants.
- What is a good conversion rate for Facebook ads?
- One above the cited row for your industry — measured on the same kind of conversion. A rate above your row with healthy lead quality means the funnel is working; a rate above your row built on junk leads is just a flattering statistic.
- Why is my Facebook ads conversion rate so low?
- Start after the click: slow or mismatched landing pages, long forms, and broken pixel or Conversions API tracking explain most low conversion rates we see — often before targeting or creative enter the picture. Work through the conversion fix guide.