Facebook ads
for roofers

Roofing is a high-ticket, trust-first sale, and most homeowners think about their roof exactly twice: when it leaks and right after a storm. The companies that win those jobs are the ones already in front of the homeowner at that moment — but knocking doors does not scale, and buying shared storm leads means racing four other contractors to the same phone number.

Kelpi reads your roofing company website and drafts five distinct static ad concepts built around what actually books inspections — the free, no-obligation roof check, honest storm response, financing that makes a replacement feel doable, and help navigating an insurance claim — plus a one-page plan for testing them. The angles use real urgency, never scare tactics or fake-damage claims. Free, no signup, and nothing publishes anywhere until you decide to run it.

Ad angles that work for roofing companies

Example headlines you could run

• Free roof inspection — booked within 48 hours
• Hail came through last week. Is your roof okay?
• A new roof you can actually finance, starting this month
• We handle the insurance claim, you keep the roof
• Small leak now beats a ceiling repair later

Frequently asked questions

Do Facebook ads work for roofers?

Yes — roofing is a local, high-value service, which is exactly where Meta does well. You can target homeowners in a service area and lead with a free inspection or honest storm response, often at a lower cost per lead than shared lead-broker services. The make-or-break factor is the creative, which is what this tool drafts for you.

What makes a good roofing Facebook ad?

A low-risk first step (the free inspection), a single clear benefit, a believable image, and one obvious way to book. Keep urgency honest — tie it to real storms and real financing, not scare tactics or invented damage — and lead with local trust and proof.

How much do roofers spend on Facebook ads?

Many roofing companies start in the range of $1,000-$3,000 per month in ad spend, scaling up around storm season, on top of any creative or management cost. Because Kelpi drafts the creative for free, more of your budget goes toward reach and booked inspections rather than production.

How does Kelpi’s free ad generator work?

Drop your roofing company website, confirm your email, and Kelpi reads the site to draft five static ad concepts plus a one-page testing plan aimed at inspections and replacement quotes. The ads are emailed to you — nothing publishes to an ad account until you choose to run it.