New listings & open houses
A just-listed or open-house ad with a strong photo and a clear date gives nearby buyers a reason to come this weekend. It is the most natural, repeatable creative an agent can run.
Facebook ads
for real estate agents
Get Facebook-ready static ad concepts for listings, open houses, buyer leads, and seller leads. Turn listings into fresh ad angles and test buyer or seller lead hooks without starting from a blank page.
Real estate is one of the most competitive categories on Facebook and Instagram, and the agents who win listings and leads are the ones running fresh, specific creative — not a recycled headshot with a phone number. The trouble is that producing new ad concepts for every listing, open house, and lead campaign is a grind, and most agents do not have a creative team or the budget for an agency.
Kelpi reads your brokerage or listing site and drafts five static ad concepts built around what actually drives real estate results — new listings and open houses, buyer leads, seller leads, and retargeting warm prospects — plus a one-page testing plan. The concepts stay inside Meta’s housing rules, so you start from compliant angles. Free, no signup, and nothing publishes anywhere until you decide to run it.
Ad angles that work for real estate agents
Buyer leads
Reach buyers early with neighborhood-fit and "what you can get for your budget" angles. Pair a home-search offer with a simple lead form to build a pipeline you can nurture.
Seller leads & listing appointments
Sellers respond to confidence and proof: recent sales, what their home could fetch, and how quickly you move. Aim these at homeowners to book listing appointments.
Retarget warm prospects
Most people who view a listing do not inquire the first time. Retarget site visitors and past leads with a gentle follow-up so you stay top of mind when they are ready.
Example headlines you could run
- Just listed: 3-bed with the backyard everyone wants
- Open house Saturday, 1-3 — come see it first
- Curious what your home is worth in today’s market?
- Thinking of selling? Here’s what just sold on your street
- Buying your first home? Start with this quick guide
Frequently asked questions
- Do Facebook ads work for real estate agents?
- Yes. Local targeting plus visual, listing-driven creative make Meta a strong channel for both buyer and seller leads. Just-listed and open-house ads build local awareness, while lead-form and home-value campaigns fill your pipeline. The deciding factor is fresh, specific creative — which is what this tool drafts for you.
- Do real estate ads have special rules on Facebook?
- Yes. Housing is one of Meta’s Special Ad Categories, which limits how narrowly you can target (no age, gender, ZIP-radius, or certain interest targeting) to prevent discrimination. Kelpi’s real estate concepts are written to work within these rules — broad, compliant angles rather than restricted targeting tricks.
- How much should a real estate agent spend on Facebook ads?
- Many agents start around $300-$1,000 per month in ad spend, often scaling up around a new listing or a farm area. Because Kelpi drafts the creative for free, more of your budget goes toward reach and lead volume instead of production.
- How does Kelpi’s free ad generator work?
- Drop your brokerage or listing website, confirm your email, and Kelpi reads the site to draft five static ad concepts plus a one-page testing plan tuned to real estate goals. The ads are emailed to you — nothing is published to any ad account until you choose to run them.
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