Five visual-led concepts
Each concept leads with the image: one strong focal point, bold color and type hierarchy, and a hook that still communicates if nobody reads past the visual.
Kelpi reads your website's actual look — colors, type, voice — and drafts five visual-led ad concepts designed for Instagram's feed and Stories placements.
Instagram punishes generic creative harder than any other placement — the feed is a taste contest, and an ad that looks like a template reads as one instantly. Kelpi starts from your site's actual aesthetic: it reads your colors, your type, your photography style, and your voice, then drafts visual-led concepts that belong on your grid instead of mad-libbing your brand name into stock layouts.
You get five static image ad concepts art-directed with Instagram's feed and Stories placements in mind — one strong focal point each, and noticeably less on-image text than a standard feed ad — plus a one-page strategy and testing plan, delivered by email. Free, no signup, and nothing is posted or published anywhere.
Each concept leads with the image: one strong focal point, bold color and type hierarchy, and a hook that still communicates if nobody reads past the visual.
Concepts are art-directed with both placements in mind. The renders are static images — you adapt them per placement in Ads Manager rather than receiving separate 9:16 files.
Instagram rewards restraint, so every concept keeps on-image text short and lets the visual carry the message, with the longer copy living in the caption.
A short, plain-language plan covering what each concept is for and the order to test them in — strategy included, not sold separately.
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