Brand Reader
Read a website into a working brand kit (offer, voice, colors, fonts, proof) so ads can be written and designed without a creative brief. Use at the start of any campaign, or whenever ads keep coming out off-brand.
Install this skill
npx skills add kelpi-ai/meta-ads-skills --skill brand-readerOne command, into Claude Code, Cursor, Codex, and 60+ other agents (the open skills CLI). No account, no signup. Prefer to do it by hand?
Why this skill exists
The kickoff call an agency bills for is mostly this: reading your website carefully. An ad that does not sound and look like the brand gets scrolled past as noise, and post-Andromeda the creative itself is what the delivery system aims with. The brand kit is the input to everything downstream.
When to use it
- Before writing any angles or creative.
- When ads look like stock templates that could belong to anyone.
- Works with no MCP. If one is connected, the last step verifies the right Facebook Page.
Run it
Paste this into Claude, fill the brackets, and go.
The copy button bundles the guardrails and the output bar from below, so a plain Claude chat gets the whole skill, not just the ask.
Read [YOUR_WEBSITE_URL] and build me a brand kit:
1. The offer, in one sentence a stranger would understand.
2. Who it is clearly for (be specific: the customer the site is obviously written for).
3. Voice: 5 adjectives plus 3 short phrases lifted verbatim from the site that sound most like the brand.
4. Proof available: testimonials, numbers, named clients, guarantees. Quote them exactly; do not improve them.
5. Visual kit: brand colors (hex if visible in the CSS or brand pages), fonts, and how imagery is treated.
6. What the site is silent about that ads would need (price? shipping? guarantee?). List these as open questions, not guesses.
If I have a Meta Ads MCP connected, list my Facebook Pages so I can confirm which one these ads will run from.Guardrails
- Quote proof verbatim. Never invent a testimonial, round a number, or upgrade "customers love us" into a statistic.
- Open questions stay open. The gaps list is the point; a guessed answer poisons every ad downstream.
Good output looks like
A one-page kit you could hand to a stranger who could then write an on-brand ad without visiting the site, plus an honest list of what is missing.
Or let Kelpi run it
Kelpi runs this for you: paste your site and it drafts the brand kit, the angles, and finished on-brand ad images. You swipe the keepers before anything ships. $99/mo flat, 7-day free trial, no card to start.
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