Buyer Language Miner

Message & ResearchNo account access needed

Mine reviews, threads, and support messages for the verbatim words buyers use about the problem you solve, organized into pains, triggers, desired outcomes, objections, and alternatives. Use before writing angles or copy; the best hooks are quotes.

Install this skill

npx skills add kelpi-ai/meta-ads-skills --skill buyer-language-miner

One command, into Claude Code, Cursor, Codex, and 60+ other agents (the open skills CLI). No account, no signup. Prefer to do it by hand?

View source on GitHub

Why this skill exists

The most persuasive line in your next ad has already been written, by a customer, in a review or a Reddit thread. Copy built from real buyer language outperforms invented copy because it passes the recognition test instantly: the reader thinks "that is exactly what I said." Marketers say "creative fatigue"; owners say "the exact same ads that cost $6.85 a lead now cost $30.90." Mine the second kind. This is also how you find the deeper pains buyers only admit anonymously.

When to use it

Before Angle Writer (its PAIN lines should come from here).
Before writing any landing page or hook.
Works with no MCP. Needs raw material: your reviews, competitor reviews, community threads, support emails, sales-call notes.

Run it

Paste this into Claude, fill the brackets, and go.

The copy button bundles the guardrails and the output bar from below, so a plain Claude chat gets the whole skill, not just the ask.

Mine this buyer language for my offer: [ONE-LINE OFFER + WHO YOU THINK IT IS FOR]

Raw material: [PASTE reviews / thread links / support emails / call notes. Include COMPETITOR reviews and community threads about the PROBLEM, not just about products.]

1. Extract verbatim quotes only (no paraphrasing) and sort into:
   - TRIGGERS: the moment that started the search ("the day X happened...")
   - PAINS: the problem in their words, especially emotional ("am I just stupid?")
   - DESIRED OUTCOMES: what better looks like, in their words
   - OBJECTIONS: why they hesitate or distrust ("everyone selling X says X works")
   - ALTERNATIVES: what they do instead (DIY, a cheaper tool, nothing)
2. Mark the 5-10 BUYER-ISMS: the quotes so vivid they could be a hook or an on-image line as-is.
3. Note the words they NEVER use (jargon I should delete from my copy).
4. Map each strong pain quote to a possible angle: WHO said it, what PROMISE would answer it.

Guardrails

Verbatim means verbatim. A cleaned-up quote is a fabricated quote.
Keep the source next to every quote. Public quotes can inspire copy; using someone's exact words in an ad may need permission and always needs judgment.
Volume matters: one dramatic quote is an anecdote. Flag which pains repeat across many sources and which appeared once.
Do not mine only happy reviews. Objections and alternatives are where the losing half of your funnel lives.

Good output looks like

Five labeled quote banks with sources, a starred buyer-ism shortlist, a jargon kill-list, and pain-to-angle mappings ready for Angle Writer.

Or let Kelpi run it

This skill is the manual version of homework Kelpi does when you paste your website: it reads the brand, writes 5-6 genuinely different angles, and designs them on-brand. You approve before anything ships. $99/mo flat, 7-day free trial, no card to start.

Run the free read-only audit Start the free trial