Revealbot Review (2026): The Birch Rebrand, Pricing, and the Best Alternative
Revealbot is best known for rule-based ad automation, and in October 2024 it rebranded to Birch (bir.ch). This page covers what changed, what stayed useful, the pricing Birch publishes, and when a rules engine is the wrong shape of help.
Rule-based ad automation across channels.
Revealbot lets you build automated rules (pause losers, scale winners, shift budgets on a schedule) across Meta, Google, TikTok, and Snapchat, plus Slack alerts and reporting. It now operates as Birch (bir.ch), following a rebrand in October 2024 that kept the same platform, team, and core capabilities intact. It’s powerful, and it’s a tool you configure and operate.
Powerful automation rules.
Granular, composable rules for bids, budgets, and on/off decisions across accounts: the core reason buyers love it.
Multi-channel.
Rules and reporting span Meta, Google, TikTok, and Snapchat in one place, useful for cross-channel buyers.
Scheduling + alerts.
Budget schedules and Slack alerts automate the recurring babysitting a buyer would otherwise do by hand.
Mature reporting.
Long-standing reporting and benchmarks content, trusted by performance teams.
What Revealbot (Birch) costs.
Birch (the company formerly known as Revealbot) publishes plan-based pricing at bir.ch/pricing, not spend-based. The Pro plan, which includes automated rules, is $99/month. An Essential plan at $49/month is also available but does not include rules. Both plans come with a 14-day free trial and no credit card required. Kelpi’s single plan is also $99 a month, flat and public, with a 7-day card-free trial.
You still write and operate the rules.
Rules engines are good at executing decisions you already know how to write: you design the strategy, build the rules, and own the outcome. But the old media-buying job kept shrinking: targeting moved into the black box, and the real leverage moved to angles. Rules are useful when they keep a simple account clean. They become a hiding place when the structure is too complex to learn from.
Pick Revealbot if…
You’re a hands-on buyer who wants powerful cross-channel automation rules and will operate them day to day.
Pick Kelpi if…
You want Meta campaigns drafted, launched, and adjusted for you, not another rules engine to maintain.
| Revealbot | Kelpi | |
|---|---|---|
| What it is | Rule-based ad automation you configure (now Birch) | An AI agent that runs Meta campaigns for you |
| Who writes the strategy | You build and maintain the rules | The agent drafts, launches, and adjusts |
| Channels | Meta, Google, TikTok, Snapchat | Meta only (Facebook + Instagram) |
| Free audit | No free account audit | Free Meta account audit, no card |
| Pricing | $49/mo (Essential) or $99/mo (Pro with rules); 14-day trial, no card | Also $99/month, one flat public plan; 7-day trial, no card |
Know what needs fixing before you automate it.
Run a free Meta audit to see the setup and creative issues first, then draft a few fresh concepts to test.
- What happened to Revealbot?
- Revealbot rebranded to Birch (bir.ch) in October 2024. The same team, platform, and core capabilities carried over; rules, analytics, and creative testing all remained intact. The rebrand reflected a philosophical shift toward blending performance automation with creative collaboration, and new features like Smart Rules were added. The product runs at bir.ch.
- How much does Revealbot cost?
- Birch (formerly Revealbot) publishes its pricing at bir.ch/pricing. The Pro plan, which includes automated rules (the core feature), is $99/month. An Essential plan at $49/month is also available but does not include rules. Both plans include a 14-day free trial with no credit card required.
- What is the best Revealbot alternative?
- If you want another rules engine, Madgicx and native Meta automation compete directly. If the bottleneck is deciding what the rules should do (which angles deserve spend in the first place), Kelpi drafts, launches, and adjusts Meta campaigns for you.
- Does Revealbot run your ads for you?
- Not on its own: it executes the rules you design across channels, but you own the strategy and setup. For the work handled for you on Meta, compare it against an AI agent that runs the campaigns.