Revealbot Review (2026): The Birch Rebrand, Pricing, and the Best Alternative
Revealbot is best known for rule-based ad automation, and in October 2024 it rebranded to Birch (bir.ch). This page covers what it does well, what the rebrand changed, the pricing it publishes, and who should pick something else.
Rule-based ad automation across channels.
Revealbot lets you build automated rules (pause losers, scale winners, shift budgets on a schedule) across Meta, Google, TikTok, and Snapchat, plus Slack alerts and reporting. It now operates as Birch (bir.ch), following a rebrand in October 2024 that kept the same platform, team, and core capabilities intact. It’s powerful, and it’s a tool you configure and operate.
Powerful automation rules.
Granular, composable rules for bids, budgets, and on/off decisions across accounts: the core reason buyers love it.
Multi-channel.
Rules and reporting span Meta, Google, TikTok, and Snapchat in one place, useful for cross-channel buyers.
Scheduling + alerts.
Budget schedules and Slack alerts automate the recurring babysitting a buyer would otherwise do by hand.
Mature reporting.
Long-standing reporting and benchmarks content, trusted by performance teams.
What Revealbot (Birch) costs.
Birch (the company formerly known as Revealbot) publishes plan-based pricing at bir.ch/pricing, not spend-based. The Pro plan, which includes automated rules, is $99/month. An Essential plan at $49/month is also available but does not include rules. Both plans come with a 14-day free trial and no credit card required. Kelpi is a flat $99/month with a 7-day free trial and no card required.
You still write and operate the rules.
Revealbot automates execution, but you design the strategy, build the rules, and own the outcome: it’s leverage for a hands-on buyer, not a hand-off. For a small team with no one to run automation software daily, the value depends on having someone to set it up and tend it.
Pick Revealbot if…
You’re a hands-on buyer who wants powerful cross-channel automation rules and will operate them day to day.
Pick Kelpi if…
You want the Meta work done, not another rules engine to maintain. Kelpi’s agent drafts and runs the campaigns: $99/month, 7-day free trial.
| Revealbot | Kelpi | |
|---|---|---|
| What it is | Rule-based ad automation you configure (now Birch) | An AI agent that runs Meta campaigns for you |
| Who writes the strategy | You build and maintain the rules | The agent drafts, launches, and adjusts |
| Channels | Meta, Google, TikTok, Snapchat | Meta only (Facebook + Instagram) |
| Free audit | No free account audit | Free Meta account audit, no card |
| Pricing | $49/mo (Essential) or $99/mo (Pro with rules); 14-day trial, no card | Flat $99/month, public, with a 7-day free trial and no card |
See your account before you automate it.
Run a free Meta audit (no card) to see what’s actually leaking, and draft a few fresh ad concepts to test.
- What happened to Revealbot?
- Revealbot rebranded to Birch (bir.ch) in October 2024. The same team, platform, and core capabilities carried over; rules, analytics, and creative testing all remained intact. The rebrand reflected a philosophical shift toward blending performance automation with creative collaboration, and new features like Smart Rules were added. The product runs at bir.ch.
- How much does Revealbot cost?
- Birch (formerly Revealbot) publishes its pricing at bir.ch/pricing. The Pro plan, which includes automated rules (the core feature), is $99/month. An Essential plan at $49/month is also available but does not include rules. Both plans include a 14-day free trial with no credit card required. Kelpi is a flat $99/month with a 7-day free trial.
- What is the best Revealbot alternative?
- If you want another rules engine, Madgicx and native Meta automation compete directly. If you’d rather not operate automation yourself, Kelpi runs the Meta campaigns for you: $99/month, 7-day free trial.
- Does Revealbot run your ads for you?
- Not on its own: it executes the rules you design across channels, but you own the strategy and setup. For the work handled for you on Meta, compare it against an AI agent that runs the campaigns.