An AI marketing agent that runs your ads
An AI marketing agent does the recurring work of paid ads — drafting creative, building and launching campaigns, watching delivery, moving budgets — by acting on your ad account directly through Meta’s API. You set the goals and approve the direction; the agent does the daily execution. For the full category definition and how agents compare to human buyers, agencies, and rules-based tools, see what is an AI media buyer.
What Kelpi’s agent automates.
Everything below ships today. We don’t list roadmap items here, and we don’t promise performance — results depend on your offer, your creative, and the auction.
Drafts ad creative.
It reads your site and brand, then writes ad copy and produces creative variations — the recurring production work that keeps an account from going stale.
Builds and launches campaigns.
It creates campaigns, ad sets, and ads in your Meta account and launches them — real write actions through Meta’s API, not a list of suggestions.
Monitors the account daily.
It checks spend, delivery, and results every day, and catches the quiet failures — ads stuck in review, rejections, stalled spend — that humans notice late.
Adjusts budgets.
It moves money between campaigns and ad sets as results shift, within the limits you set.
Builds audiences and lookalikes.
It creates custom audiences and lookalike audiences in your account, so testing a new segment doesn’t wait on a manual setup session.
- Step 1
Connect Meta.
You connect your ad account through Meta’s API with scoped permissions you grant and can revoke. No passwords, no shared logins.
- Step 2
The agent drafts and proposes.
It reads your account and your site, drafts creative, and proposes campaigns with concrete budgets and audiences.
- Step 3
You approve. It launches and watches.
Approved work goes live in your account. From there the agent monitors delivery daily and adjusts budgets as results come in.
Not ready for an agent? Start with the free audit — connect your Meta account and the same AI reads it and writes up what it finds across structure, budget, creative, targeting, tracking, and performance. Read-only, nothing changes in your account.
Run the free audit$99/month, with a 7-day free trial.
Kelpi is live and self-serve: $99/month, with a 7-day free trial and no card to start. Cancel anytime — no contract, no minimum.
- What is an AI marketing agent?
- An AI marketing agent is software that does the recurring work of running paid ads — drafting creative, building and launching campaigns, monitoring the account, and adjusting budgets — by acting on the ad account directly through the platform’s API. You set the goals and approve the direction; the agent handles the daily execution.
- What can Kelpi’s agent do today?
- Today Kelpi’s agent drafts ad creative from your site and brand, builds campaigns, ad sets, and ads and launches them to your Meta account, monitors the account daily, adjusts budgets, and creates audiences including lookalikes. It cannot promise a specific result — outcomes still depend on your offer, your creative, and the auction.
- How is an AI marketing agent different from an agency?
- An agency bundles strategy and execution in one retainer or percentage-of-spend contract, with humans doing both. An AI marketing agent automates the execution layer — creative production, campaign builds, daily monitoring, budget changes — while strategy and judgment stay with you. It suits teams who want the recurring work handled without the retainer floor that small accounts feel hardest.