An AI marketing agent that runs your ads
Meta took the old targeting craft away on purpose. The job left for a marketing agent is to understand the business, find better angles, and carry that context into every next campaign. Kelpi’s agent does that recurring work (drafting creative, building and launching campaigns, watching delivery, moving budgets) by acting on your ad account directly through Meta’s API; you set the goals and approve the direction. Read why targeting moved to the creative for the argument, or see what is an AI media buyer for how agents compare to human buyers, agencies, and rules-based tools.
What Kelpi’s agent automates.
Everything below ships today, no roadmap items. And Kelpi doesn’t promise performance: results depend on your offer, your creative, and the auction.
Drafts ad creative.
It reads your site and brand, then writes ad copy and produces creative variations: the recurring production work that keeps an account from going stale.
Builds and launches campaigns.
It creates campaigns, ad sets, and ads in your Meta account and launches them. Real write actions through Meta’s API, not a list of suggestions.
Monitors the account daily.
It checks spend, delivery, and results every day, and catches the quiet failures (ads stuck in review, rejections, stalled spend) that humans notice late.
Adjusts budgets.
It moves money between campaigns and ad sets as results shift, within the limits you set.
Uses audiences as signals, not strategy.
It creates custom audiences and lookalikes in your account when a campaign plan calls for one. That is a setup signal, not the lever that decides whether the campaign works.
- Step 1
Connect Meta.
You connect your ad account through Meta’s API with scoped permissions you grant and can revoke. No passwords, no shared logins.
- Step 2
The agent drafts and proposes.
It reads your account and your site, drafts creative, and proposes campaigns with concrete budgets and audiences.
- Step 3
You approve. It launches and watches.
Approved work goes live in your account. From there the agent monitors delivery daily and adjusts budgets as results come in.
Not ready for an agent? Start with the free audit. Connect your Meta account and the same AI reads it and writes up what it finds across structure, budget, creative, targeting, tracking, and performance. Read-only, nothing changes in your account.
Run the free audit$99/month, with a 7-day free trial.
Kelpi is live and self-serve: $99/month, with a 7-day free trial and no card to start. Cancel anytime. No contract, no minimum.
- What is an AI marketing agent?
- An AI marketing agent is software that does the recurring work of running paid ads (drafting creative, building and launching campaigns, monitoring the account, and adjusting budgets) by acting on the ad account directly through the platform’s API. You set the goals and approve the direction; the agent handles the daily execution.
- What can Kelpi’s agent do today?
- Today Kelpi’s agent drafts ad creative from your site and brand, builds campaigns, ad sets, and ads, then launches them to your Meta account, monitors the account daily, adjusts budgets, and uses audiences (including lookalikes) as signals when a campaign needs them. It can’t promise a specific result. No tool that bids into Meta’s auction can.
- How is an AI marketing agent different from an agency?
- An agency bundles strategy and execution in one retainer or percentage-of-spend contract, with humans doing both. An AI marketing agent automates the execution layer (creative production, campaign builds, daily monitoring, budget changes) while strategy and judgment stay with you. It suits you if you want the recurring work handled without paying an agency retainer, the fixed fee that hits small accounts hardest.
- How is an AI marketing agent different from AI creative tools?
- Creative tools are designed to make one-off ads. But growth work has to compound: the more context you gather about a business (its positioning, its angles, what already worked), the better every next campaign gets. Those platforms aren’t learning your business as you go. Kelpi is built to be an AI growth employee: it understands the business, knows what to research, walks the same learning path a real hire would, and grows with you after onboarding.