AOV Calculator
Calculate average order value from revenue and order count, then use it as an input for margin, break-even ROAS, and allowable CPA planning.
AOV calculator
Calculate average order value from revenue and order count.
Average order value
-
AOV = revenue / orders
Use AOV as an input to contribution margin, break-even ROAS, allowable CPA, and offer testing.
Average order value, defined.
AOV is the average revenue per order for the period you enter. It is most useful when the revenue definition matches the way you plan margin and refunds.
AOV = revenue / orders
From revenue to AOV.
If revenue is $4,000 from 50 orders, the math is 4,000 divided by 50. The result is an $80.00 AOV.
Read AOV as a planning input.
AOV does not tell you profit by itself. Use it with COGS, fees, conversion rate, and acquisition cost to understand whether paid traffic can support the offer.
Embed this calculator
Paste this snippet anywhere HTML works: blog posts, docs, internal wikis.
- Should refunds be included?
- Use the same revenue definition you use for planning. Net revenue is often cleaner for margin and payback work.
- How does AOV connect to ad planning?
- AOV helps set the revenue side of break-even ROAS and allowable acquisition cost.
Related: Break-even ROAS calculator
Related: ROAS calculator
More free tools: the full Kelpi toolbox